SAN MATEO, Calif., Aug. 19 /PRNewswire-FirstCall/ — Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Rodale Inc. has implemented Coremetrics Explore to enable its marketers to segment customers, analyze behavioral data and generate detailed custom reports on the fly with no IT involvement. With Coremetrics Explore, marketers are able to quickly gain visibility into the online visitor experience and fine-tune websites and marketing campaigns to engage consumers more effectively, increase user satisfaction and drive up visitor acquisition, conversion and retention rates.
Rodale is the authoritative source for trusted content in health, fitness and wellness. The company reaches more than 70 million people around the world through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, Organic Gardening and Mountain Bike.
“Because we run ad-supported content sites, increasing page views per session and getting people to come back on a regular basis are critical for driving advertising revenue,” said Seth Holladay, manager of web analytics at Rodale. “The dynamic grouping and segmentation capabilities in Coremetrics Explore give us tremendous flexibility in looking at our data. We can accommodate a wide range of reporting needs that don’t neatly fall into existing reports. As a result, we can create custom views of data on the fly to get actionable data in minutes. That data guides us in optimizing our site to achieve business goals.”
Since 2005, Rodale has been using Coremetrics digital optimization solutions to understand the channels that drive the most traffic to its sites and the content that generates the most interest. Marketers are now complementing the standard Coremetrics reports with ad hoc reports using Coremetrics Explore. This approach is significantly faster than requesting custom reports or manually merging data from multiple reports into spreadsheets. Coremetrics Explore is enabling Rodale to build out keyword lists for paid search terms, investigate onsite search term abandonment rates to improve site search effectiveness and expand visibility into page view distribution, looking beyond sitewide averages to analyze visitor segments with above-average page views and compare them with other segments.
“Through Coremetrics, Rodale has amassed a rich set of visitor data that it can leverage to create a compelling visitor experience,” said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. “Coremetrics Explore makes it easier than ever to get to that data, slicing and dicing it in different ways to analyze unique business needs and take immediate action to improve results and ROI.”
About Rodale
Rodale has been passionately committed to health and wellness since the company’s founder, J.I. Rodale, introduced the organic movement to the United States more than six decades ago. Rodale publishes some of the best-known health and wellness lifestyle magazines as well as highly acclaimed books on health, fitness, cooking, gardening, spirituality, nature and the environment. Rodale reaches consumers through retail and direct response channels, and its products span multiple media formats and platforms, including print, video and the Internet. With annual revenues of approximately $600 million and poised for further growth through acquisitions of new properties, brand extensions and multimedia partnerships, the company will continue to lead the way as the mission to Live Your Whole Life resonates with a growing audience around the world.
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit .
Coremetrics